I'm Ercan ATAY — a Digital Marketing Executive at an international American medical health company, based in Istanbul, Turkey. With over 14 years of hands-on experience spanning cybersecurity, software development, e-commerce, SEO, and digital marketing, I lead brands' digital transformation strategies across global markets.
My career started in 2004 with cybersecurity and defense technologies consulting, evolved through editorial and portal management roles, and found its core in healthcare digital marketing — where I've been driving SEO, SEM, social media, content marketing campaigns, and omnichannel strategies since 2013.
I hold degrees from four universities: Business Administration (Istanbul University), Public Relations & Advertising — Honor Student (Anadolu University), Web Design & Coding (Anadolu University), and E-Commerce & Marketing (Istanbul University). I'm also MCSD and MCSE certified, with 50+ professional certifications from Google, Microsoft, HubSpot, Semrush, Amazon, Apple, Yandex, and more.
I'm the author of five books:
On the technical side, I build tools and platforms: Cybokron (social media management platform), a custom Lead Tracking CRM system, Forbidden Content Checker, and Backlink Checker — all available on GitHub. I also develop custom AI bots for healthcare compliance and career coaching.
Currently, I'm deeply focused on AI-powered development tools — particularly agentic coding (Codex, Claude Code, Cursor), prompt engineering, MCP (Model Context Protocol), CLI tools, and the intersection of artificial intelligence with healthcare technology.
I write here on Medium about what I explore, build, and learn at the frontier of AI and software development — grounded in real-world experience, not hype.
More about me: https://www.ercanatay.com/en/about/ LinkedIn: https://www.linkedin.com/in/ercanatay/ GitHub: https://github.com/ercanatay
"Digital Marketing in Healthcare" — a guide for industry professionals "International SEO" — global strategies and recommendations "Marketing in Health Tourism" — strategies for the growing health tourism market "Hope" — a personal journey from a small heart to great achievements "Yellow" — a life struggle in the purest shade of love
